Services – Getting Started & Next Steps

Guidelines on Logo Designing

A logo is an important part of a brand’s visual identity; therefore, creating one demands critical analysis, creativity and planning. Here are practical guidelines to start with these essential steps of creating a logo.

Build the logo design together with the company’s plans

So you are 100% clear on the client company’s brand message, the first thing that should be conducted first is to sit down with the client company and get as much information needed to create a logo that they desire, such as: company’s visions and goals, kind of logo they envision, do’s and don’ts on what the company wants for their logo, what their target market is.

Learn everything about logos

To be able to create a well-designed logo embodying a brand’s identity, the designer must first go through the process of critically analyzing how and what the logo design will come out to be by doing a lot of research online on different logos carrying similar keywords to the brand that your planned logo is representing and learn everything about the various logo concepts by analyzing and connecting their designs to their brand’s theme message and get inspiration from these strategies, thus, the end-product logo should be able to have these qualities – uniquely designed, visually attractive and interesting, simple, and sensible to deliver the brand’s message.

Provide a strategy in the drawing board

The following strategies must be the basis for working on the logo design and they are: work with selected keywords and word alternatives to get fresh ideas that can be relevant to your logo design; study your researched logos, especially those that are of fad designs; design a simple but versatile logo; use basic drawing techniques by using a grid, pen and paper; play up with colors, fonts, layouts.

Design a story behind the logo

It takes in-depth process of research and exploration to craft a well-thought of logo design that is not just mere artwork but that it should be a brand identity that can effectively communicate a core story. Making a story behind the logo is the designer’s job and when the designer succeeds in creating one, the logo is able to tell a story of the brand without requiring any words and through that customers will be able to remember the brand and logo, as well.

Avoid mistakes in logo design

By all means, a logo designer must always be mindful of the mistakes that are commonly committed by some logo designers, such as: underestimating the importance of a proper color, knowing for a fact that the right color identifies the brand image; excessive experimentation may produce a creative logo but may fail in terms of identifying the logo design to the company’s brand; undervaluing custom typography since, it is a fact that custom lettering is more identifiable in a logo than a font downloaded off the internet.