Businesses are becoming more receptive to organic SEO services especially there are now website building platforms and bots indexing website rankings. Nowadays, practically every business and person has websites and thus following the proper search engine optimization rules are being followed. If you have a website, whether to advertise your profession or business like running a vacation rental website, these same rules will apply to your concern.
Therefore, we will present here some of the best online marketing practices for your information and guidance, especially if you are not aware of these new practices.
Let us take the case of a vacation rental website where organic SEO strategies can be easily applied to boost this area. Presenting here are 3 basic habits that will keep you on the lead among your online viewers.
The number one to know is all about getting that free or unpaid traffic through search engine optimization and trending keywords, unlike other systems. By post optimization, putting useful content of blogs and websites, you will then eliminate any fluffy articles or content that will not prove effective or do not give an impression of quality of your site.
It is better that you research what your target audience is using in their search engines then you will be able to see the services similar to yours. And further throughout your content, it is advisable that you sprinkle those keywords so that when your target market will make a search, you will be easily visible. To cite an example, if the Gold Coast is the place being targeted by your potential customers, then it is advisable that you use words that would echo what they are looking for such as rentals Gold Coast, and use this phrase strategically throughout.
As to the number or percentage of text to be used as keyword, it is recommended that you use around .05%-1% only for every given page. Note that if your keywords are too few than this percentage, your website may not be found by your target audience, while too many keywords will be viewed as a scan trying to abuse the sytem.
Another essential component to truly optimize your page, a habit that is usually overlooked, is called meta description. For your information, meta description is that text that you can see under a page title when result of search is found. After performing a search and finding your website on the result list, that text that will introduce your company and services, even before seeing the homepage of your website, is the meta description.
By optimizing your page titles and headers, you will optimizing your website and this is another habit that you should practice in your site. For your information, the page title is the blue text appearing on the right and above the meta description which is underlined and appearing in some part also in the HTML.